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PROFESSIONAL EXPERIENCE
 
Creative Supervisor / Art Director; Marketing Lead
TOPS Products, A Division of LSC Communications • ​April 2019-Present

Responsible for the development of creative initiatives, directing a cross-functional creative team in the design and execution of visual materials. Assists in the creation of solutions to creative problems and a cohesive branded style across a family of office products brands.
 

  • Supervise a team of Junior and Senior Creative Staff in the creation and execution of print and web marketing collateral.

  • Review and approve creative work developed by direct and indirect reports working on Marketing related and product design projects.

  • Collaborate with Creative Director, Creative Manager, and other internal stakeholders to develop interesting and innovative strategies for merchandising, product design, and marketing campaigns.

  • Works closely with the Creative and Marketing Leadership to develop brand identities that reflect the company's core values and ideals.

  • Provide Art Direction to ensure brand consistency across all deliverables

  • Contribute to the strategic development of Creative Team Initiatives; create relevant presentations and project plans.

  • Delegate projects to in-house creatives (and freelance creatives, if applicable).

  • Contribute towards original product designs.

  • Currently leading multiple initiatives focused on improving team efficiencies utilizing additional training and process improvement.

Senior Graphic Designer
TOPS Products, A Division of LSC Communications • ​April 2017-April 2019
Freelance Contractor through The Creative Group •  February 2018-April 2018

  • Key contributor in designing and art directing E-Commerce Content Creation

    • Lead project to create E-Content Server Organization

    • Leading an effort to establish SOP guidelines and continue improving team efficiency

    • Train and guide new and existing team members

  • Senior Designer and Assist in Project Management involved overhaul a B2C website including Branding Initiatives and UX/UI functionality, efforts resulted in year over year sales more than doubling

  • Strategic utilization of product photography, product renderings, stock photography, and vector-based product illustrations to create effective, on-brand visual narratives technically structured for adaptability

  • Create compelling designs for new and existing product packaging, marketing collateral (flyers, advertisements, signage and promotional pieces) while representing established brand guidelines

  • Revise packaging artwork to meet current customer and printer requirements while ensuring internal and customer guidelines

Photography and Graphic Design
Ameriwood Industries, A Division of Dorel  •  2003-2016

  • Accountable for label, point of sale, catalog, and advertising photography to support product sales

    • Art Direct and approve photo shoots both on and off-site, domestically and internationally

    • Oversee photography from concept to delivery, ensuring quality and accuracy while meeting deadlines

    • Provide advanced image editing and compositing ensuring product and color accuracy

    • Manage budgets and studio relationships

    • Establish and maintain digital photo archiving system

    • Shoot, process, and deliver sample photos as needed

  • Project Manager for campaign launching on a new storage line for Walmart.com

    • Took over Project Management after VP of Marketing left the company

    • Point person in actualizing a web-based 3-D planning tool

    • Assistant producer on video shoot;

    • Responsible for designing relevant graphics

  • Contribute to brand strategy implementation

    • Create brand names, logos, packaging, brochures, signage, website, and presentation graphics

    • Key in implementing visual strategy for California Closets Storage Line for Target

  • Serve as a primary graphic designer for semi-annual trade show;

    • Implemented a ‘living’ strategy that significantly increased efficiency and improved visual impact

  • Pre-press proofing and assist in-house print shop, fill in for Production Artists as needed

TECHNICAL SKILLS

  • Advanced experience with Adobe Creative Suite CC, Microsoft Office, and Google Suite

  • Expert in Non-Destructive Photo Editing Techniques

  • Professional experience with of LightRoom, Bridge, Acrobat, Cumulus, and CorelDraw

  • Proficient working with both Mac and PC platforms

  • Experienced in Project Management Software including BaseCamp, InMotion, and Trello

  • Junior level experience with Python, Java, HTML, CSS, IntelliJ, Visual Studio Code, slack and Git

CONTACT INFO

Saint Louis, MO 63139

erineadler@gmail.com​

SOFTWARE

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Bridge

Adobe Lightroom

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Basecamp

InMotion

Trello

FTP • Fetch • CyberDuck

Fontbook •  Suitcase

IntelliJ

Visual Studio Code

slack

Git

Command Line (Apple)

PHOTOSHOP SKILLS

Color Matching and Changes

Clipping Paths and Masking

Cleaning and Retouching

Image Compositing

RETAILERS SERVED

Big Lots

Walmart

Target

Kmart

Lowe's

Home Depot

Walmart Canada

Canadian Tire

Office Depot and Office Max

Staples

Staples Canada

PetSmart

PetCo

Menards

REFERENCES

Available Upon Request

(older work history also available)

2010 - present

2010 - present

PERSONAL SKILLS AND ATTRIBUTES

  • Proven time management and communications skills

  • Superior organizational and project tracking skills

  • Comfortable wearing many hats and working under tight timelines while juggling numerous projects

  • Experience working across all executive levels, both within the company and externally

  • Dedicated to delivering professional, creative work in a timely manner

EDUCATION
2019 - January - July

Completed LaunchCode’s LC101 certificate program. The course is designed to prepare students to become web developers and covers multiple programming languages.​

2005 - Present
Multiple Photoshop workshops and online courses (Lynda.com)
Syracuse University

B.A. Philosophy, Minor in Photography from S.I. Newhouse School of Public Communications

  • Dean's List & Honor Roll

  • Syracuse University DIPA Photography Program in London

  • Phi Sigma Pi National Honor Society

  • Daily Orange Photographer

ADDITIONAL ACTIVITIES
Washers for Wellness • 2003-2010

Event Photographer and Graphic Designer

Volunteered with a family run organization that raised over $75,000 for Pulmonary Fibrosis Research

Ameriwood Green Team • 2008-2009

Participated in a team tasked to quantify and improve Ameriwood's Environmental Impact

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